Ecommerce sales give life and vigor to online businesses. Selling is important and implementing strategies that assure effective selling are increasingly needed. The competition is clearly tough.
However, this does not mean that entrepreneurs should be fearful or hopeless. Chances to grow and improve a business are ever-present…
‘Business opportunities are like buses, there’s always another one coming’
Richard has a point there. Now all you have to do is learn how to use these opportunities… I will try my best to help you with just that…
For starters, don’t fall victim to dead-ends. Learning how to escape dead-ends is a must for ecommerce store owners. Ignoring anything from the audience, to the trends and the analytics will lead you towards losses and frustration.
Adapting with the needs and trends of the digital world will lead you to higher growth and satisfaction. It is a essential to be up to date with the tips, trends and tools that increase efficiency, proficiency and sales.
To make it possible for you to achieve a positive return on your investment, we are presenting ten tips and tricks that will boost ecommerce sales.
1. Don’t Ignore Native Languages
It is no surprise that the target audience loves to see their native language get attention. Seeing your native language shine allows individuals to feel proud and comfortable at the same time. This fact sheds more light on this matter as 75% of online shoppers prefer to shop in their native language.
This does not mean that your website should ditch all languages in favor of the native one, but the website should provide language variations so that the consumer has more choices.
When you connect with the consumer, you can expect returns in the form of sales. Why would you ignore such a good opportunity to boost conversions?
In light of the growing popularity of ecommerce, it is necessary to move in a direction that keeps your shop in the good books of the target audience.
2. Make One Product a Priority
Selling thirty-five products instead of one won’t assure success— especially in ecommerce. To increase revenues you need to be good at understanding your target audience and providing value to them in a way that assures a positive return for you.
Focusing on one product instead of ten gives you certain advantages. You can now focus on solving problems or being innovative without having to use your limited energy on marketing numerous products
One good product which solves a problem and adds value to the customer’s life will have a greater chance of being successful compared to thirty-five generic products which don’t have anything unique in them. This is especially true if you notice how consumers are getting more aware about their options online.
You need to stand out!
3. Play Around With The Design
Though it is true that one should not ‘judge a book by its cover’, it is human nature to fall for beautiful things. Simple design changes can actually influence the amount of sales that you make. So pay attention to what is working for your shop and what is not.
At the very least you should avoid making these five design mistakes.
Make consistent efforts to see what is working and what is not. Simple changes can increase the amount of sales by making the overall consumer experience more pleasant.
4. Upsell More, Cross-Sell More
Upselling is when the seller encourages the customer to spend more than they had originally intended. Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that’s related to what’s being bought already.
The data speaks for itself, if we consider the travel industry, 48% of airline passengers and 59% of hotel guests are interested in upgrades and additional services This information can be adapted to increase ecommerce sales on your shop. Pay attention to both upselling and cross-selling and you will succeed…
If your ecommerce shop sells shoes, you can incentivize buying two pairs instead of one. Or you can offer socks along with the shoes… You should use special offers and promotions to efficiently attract customers towards such deals. Increasing the demand is very much possible…
5. ]Create Loyal Customers
A successfully-crafted incentives program can not only attract new customers but can also increase brand loyalty among existing customers. Aim to provide incentives through your existing customer base to your potential customer base.
The newly attracted customers should be able to experiment with your products and services and the existing customers should be rewarded with higher satisfaction. The effect of positive word-of-mouth should not be underestimated. Incentive programs create a positive ripple effect for your brand, this means there will eventually be more sales for you…
Take Careem as an example, whenever a friend (new user) enters a referral code to the application, both the referrer and the referred get rewarded with a credit of Rs.200 on their respective Careem wallets. This strategy creates a win-win situation and results in a sales boost.
You need to create incentives to increase involvement. Implement the incentives according to the context of your ecommerce store…
6. Woo Keywords
Keywords will guide your website up the search results and boost your conversion rate. Search Engine Optimization is a must and ignoring it will be detrimental to your business. If you don’t believe me look at this fact right here: The top 5 results get 75% of the clicks
You need to make sure that your website ranks in the search results in order to get guaranteed traffic and higher conversions. Instead of considering SEO as an additional cost, think of it as an investment that will pay off in the future.
Keywords are definitely your best friend.
7. Increase the Speed of Your Site
Optimize the speed of your website across all platforms, specially mobile. 53% of mobile users abandon sites that take longer than 3 seconds to load. This means that you will end up losing more than half of your potential customer right of the bat if your site isn’t loading fast enough.
This fast-paced digital world doesn’t wait much… So you need to optimize your site or you risk losing revenue…
8. Adopt the Lean Methodology
Just in case you don’t know what lean is:
Simply, lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.
If you know what is working with your target audience, you can focus on continuing those actions and improving your organization. If you are unaware of your customers and their experiences with your ecommerce shop, you might end up losing them. This is why you need to focus on the lean methodology.
Using online surveys will allow you to understand your target audience better and you can use the data acquired for better decision-making. Don’t be reactive to the needs of the customer but be proactive in paying heed to the customer.
9. Don’t Ignore Relevant Communication Channels
If you are running an ecommerce website, you need to provide customers with opportunities to interact with your site. This will increase the probability of a sale. To target them you need to make sure you utilize the capabilities of each communication channel or platform. Look into the buyer persona and make sure you are communication with your customer through the right platform.
It will be a big failure on your part if you ignore potential customers who are using different platforms. The more communication channels you tap, the more sales you will make.
10. Bring Back Those Abandoned Shoppers
Roughly 70% of shopping carts are abandoned before sealing the deal. What does this mean for you? This means you are losing 70% of your customers who have already shown the initial willingness to buy something from your store. Recovering these customers is a good bet as they have already shown interest in a product or two.
Though there are many ways to recover abandoned shoppers, a very effective way is using email marketing tools. Research has shown that nearly half of the cart abandonment emails are opened and over a third of clicks lead to a purchase back on site.
Maintaining a database of emails that can be used to reconnect with and recover shoppers is the most rewarding.
If you want to boost your ecommerce sales by following content marketing trends, you should click this.